InputDynamics,
with its new acoustic user
interface called TouchDevice™, addresses the need for users
to better interact with mid-tier mobile handsets not yet featuring
a touchscreen due to cost considerations. Better handset
usability in the mid-tier market is also of great interest to mobile
telecommunications companies because ultimately it increases demand for
additional web-based services.
The
success of the iPhone, proved the desire at the high end of the market
for a better user interface. This trend towards better ways of
navigating menus and interacting with multimedia applications is now
spreading down to mid-tier handsets, with touchscreen functionality
increasingly becoming a ‘must have’ in this all important
market segment.
TouchDevice™
enables handset manufacturers to provide touchscreen functionality
found in high-end devices without increasing the BoM costs.
Our solution is 100% software driven and offers touchscreen
capability at a significantly lower cost than existing options. Our
main technology competitors are the providers of conventional resistive
and capacitive touch screens.
With
nearly 3 billion users worldwide, the mobile phone has become the most
personal and ubiquitous communications device. Of the total 1.2
billion handsets sold yearly worldwide, the mid-tier addressable market
for us is in the region of 800 million handsets which we will target
through non-exclusive licensing agreements with the handset
manufacturers (typically, up to 90% of the embedded technology is licensed-in).